Setting up Evarist.

01 / Connect

Add Evarist to your assistant.

Add to Claude →

Open Evarist in the Claude directory

Click Add to Claude above, or on claude.ai go to SettingsConnectorsBrowse connectors and pick Evarist. Click Connect.

Sign in with your email

Claude sends you to Evarist. Enter your work email; we send a magic link — no password. Click it, accept the Terms, and you're connected.

Custom connectors need a paid ChatGPT plan (Plus, Pro, Business, Enterprise or Edu) and ChatGPT's Developer Mode (beta).

Turn on Developer Mode

In ChatGPT, go to SettingsApps & ConnectorsAdvanced settings and enable Developer Mode.

Create the connector

Go to SettingsConnectorsCreate. Name it Evarist, paste the server URL https://app.evarist.ai/mcp, tick the trust box, and click Create.

Sign in with your email

ChatGPT sends you to Evarist. Enter your work email; we send a magic link — no password. Click it, accept the Terms, and you're connected.

Select it in your chat

In a chat, open +MoreDeveloper Mode and pick Evarist — once per conversation.

Add Evarist as a custom connector

Evarist is a remote MCP server. Add it as a custom connector with the URL https://app.evarist.ai/mcp.

Sign in with your email

Your assistant sends you to Evarist. Enter your work email; we send a magic link — no password. Click it, accept the Terms, and you're connected.

02 / Set up

Point it at your site.

Ask for setup

In a new chat, say: "Set up Evarist on my website."

Give your domain

Evarist registers your site and hands you your tracking snippet — the real one, with your site key. Lost it? Ask again — your assistant re-issues it until the tracker is detected live.

Prefer a form? Sign in at app.evarist.ai and add your website there instead — then come back to your assistant for the snippet.

Add the snippet

Paste it into your pages' <head> or your tag manager — or send it to whoever owns your site's code. Data starts flowing within minutes.

Ask away

From here, everything is a question in your assistant.

On Shopify? Skip the snippet — install the native app from the Shopify App Store instead, and it sets tracking up for you. See Evarist on Shopify.
Same brand on several domains (your .com and .fr)? Install the same snippet everywhere, then ask Evarist to "add my other domain" — details in Tracking & consent.
03 / Ask

What to ask.

Plain language in, analysis out — down to a single session.

How much of my traffic comes from ChatGPT and Claude — and does it convert?
Which pages are converting this week — and which are leaking?
Show me what hesitating visitors do right before they drop off.
Which campaigns actually earned their ad spend last month?
Compare mobile and desktop conversion over the last 14 days.
How many people added to cart but never checked out?
Send me a weekly report on what changed on my site. (early access)
04 / Track

Track what matters.

Turn any click into a named, tracked event — a button, a link, an add-to-cart — just by asking. Mark the ones that are outcomes as goals, with an optional revenue value. No code, no tag containers.

Say what matters

"Track clicks on my Add to cart button." Evarist lists the buttons and links it can see on your site.

Preview it live

Evarist shows exactly what the new event would match before anything is saved.

Confirm

Approve it and tracking starts immediately.

Evarist also tags some events itself. Separately from the steps above, after it crawls your site and again on its daily refresh, it creates event tags on its own, without asking, but only ones it has verified will actually work: a click tag tested against the pages it crawled, a page tag tested against your traffic history. It adds at most a handful of click tags per site. They're labeled "Added automatically" under Websites, and removing one is permanent.

Goals — your outcomes

A goal fires a conversion whenever it matches, and can carry a revenue value. Keep one primary conversion — the outcome your headline numbers count; the first goal you set becomes it automatically. Tag the steps leading to it (a pricing-page visit, a "Book a demo" click) as ordinary events, so one conversion is only counted once. Evarist never creates a goal on its own; a conversion always needs you to set it.

Evarist watches your tags. If a button moves and a tag stops firing, it's flagged on your site's page under Websites.
Manage everything — rename, pause, promote to goal — under Websites, or just ask.
Revenue that varies per order (your own checkout): one JS call — see per-order revenue.
05 / Trust

What it can do — and what it can't.

Evarist reads your traffic: pages, sources, clicks, conversions — behavioral data only. It can also learn facts you define about a visitor — like whether they're an employee or which plan they're on — so you can segment or exclude your traffic by them. And it can manage your Evarist setup — create a site, tag an event, set a goal, group your domains — and every tool that changes something is labeled as a write in the protocol itself, so your assistant asks before acting — and new event tags are additionally previewed live before anything is saved.

It can't touch your website — no code, no content, no deploys. It can't spend money, and it can't delete your analytics. And it never sees who your visitors are: no names, no emails, no payment details — the tracker doesn't read what people type, and personal data lives in systems Evarist can't reach. (One optional feature can connect the emails visitors submit on your forms to their visits — off by default, per site, and gated on the visitor's consent: see identified traffic.)

FAQ Security Privacy Terms DPA Sub-processors
06 / Help

Need a hand?

Email support@evarist.ai — we'll get you connected.